An introduction to alternative finance on a grand scale at NACFB’s Commercial Finance Expo

Many of the movers and shakers from the alternative finance world were in Birmingham this week, taking the chance to meet hundreds of introducers – all under one roof.

Pensionledfunding.com’s Mark Johnson was among them at the NACFB’s sixth Commercial Finance Expo, making new contacts and catching up with old friends and introducers he has known for many years.

[image type=”thumbnail” float=”left” src=”/wp-content/uploads/sites/2/2015/06/blog_mark_jonson.jpg” alt=”Mark Johnson – Associate Director at Clifton Asset Management” info=”none” info_place=”top” info_trigger=”hover”]

“Potentially we can meet up to 500 introducers in one place which would take us months to do if we made individual appointments,” said Mark, who was joined on the PLF stand by colleagues from sister company Clifton Wealth Ltd.

“The fact that we are able to talk to the introducers when they have had the opportunity to see many other offerings allows us to position PLF against the other providers and ensure they see the benefits of what we offer.”

The enormous potential of the Expo is not restricted to individual businesses such as pensionledfunding.com but extends to sector partnerships.

“We have the opportunity to present how PLF can work in collaboration with other providers to give the SME an efficient basis for funding.

“This message tends to hit home much more while the introducer is talking to everyone else and is fully focused, which isn’t always the case when they are in their own office with many other things on their mind,” Mark points out.

Mark, who has worked with the NACFB on their compliance and education committees, has been attending the event in its different formats for around 15 years.

“Initially, they started off as half day events where providers had their own table with a few leaflets and since then has morphed into a very successful and well respected expo format. The numbers have consistently grown over the past five years.”

Now Mark has live links to the pension-led funding portal to give practical demonstrations of what PLF has to offer to introducers and potential clients.

“The Expo allows us to remind people of our brand and offering. We put faces to names and introducers and customers have time to ask questions about the complex nature of what we do.”

There is the opportunity to look at the bigger with guests including the British Business Bank and the chance to catch up with the board of the NACFB.

Mark said: “The Expo gives us the ability to discuss how we can work together, discuss market conditions, see what new innovations are working, and recommend introducers to each other’s stand when we identify an alternative need.”