Pensionledfunding.com is in the running for another top industry award, for the third year in a row.
The market-leading financing solution from Clifton Asset Management has been shortlisted for Best Alternative Business Funding Provider in the Business Moneyfacts Awards.
Last year Pension-led funding was also a finalist in the Best Alternative Funding Provider category, 12 months after scooping the top prize and being named Best Alternative Funding Provider in the Business Moneyfacts 2014 awards.
Clifton Asset Management’s Alternative Business Funding initiative was also recognised in last year’s awards, being highly commended in the Best Innovation in Finance category.
The success at the industry-leading awards came in the same month as Clifton Asset Management was named as one of the UK’s top disruptive SMEs in the Everline Future 50 Awards and also reached the finals of the Credit Today Awards, being shortlisted for the Best Alternative Funding Provider accolade.
Clifton launched the pensionledfunding.com solution to provide an online resource which is aimed specifically at business owners and directors who have accumulated pension funds greater than £50,000 and want to invest in their companies.
The Alternative Business Funding portal is committed to creating a more collaborative environment for business funding, aimed at simplifying SME owners’ search for finance to help support their businesses and also a place for the major banks to redirect customers turned down for funding.
For many years Clifton and Pension-Led Funding pretty much ignored industry awards.
The specialist nature of our offering and a poor level of peer understanding led us to believe that we would be unlikely candidates for a place on the podium.
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Then, two Christmases ago, came the news that we had been shortlisted for the coveted ‘Best Alternative Funding Provider’ award from Business Moneyfacts. Although we were flattered and somewhat taken aback by this development, we didn’t really think we had much of a chance and candidly only agreed to attend the awards ceremony because we thought we ought to be there.
Come the night and our feelings of being underdogs were confirmed by the location of our table, so far from the VIP area that it was almost in the car park. But, hey ho! the evening was fun and we had a good mix of guests and colleagues intent on drowning our disappointment in copious quantities of wine.
Then the time came for our host, impressionist Jon Culshaw, to read out the top three. Third was called, and it wasn’t us. Clearly we hadn’t been good enough to make the cut. Second place came and went with no mention of us. Disappointing, but predictable. Then, from far away, a voice said: “The winner is . . . Pension-Led Funding from Clifton Asset Management.”
Complete astonishment and a surreal journey to the stage for the three of us to collect the trophy and the applause of some 800 or so peers in finance. A moment of both elation and real vindication that our message and efforts had finally been recognised. Happy days.
Of course, since that moment we have been shortlisted for many more gongs of one sort or another. At this year’s Moneyfacts Awards, although we didn’t win the Alternative Funder award, we did get a highly commended second place for our Alternative Business Funding initiative in the Best Innovation in Finance category. Earlier in March we also won a coveted place in the Everline Future 50 awards for the 50 most innovative and disruptive businesses in the UK.
It’s not clear if any of these accolades make one bit of difference to the bottom line, but the feeling that we are appreciated and recognised, and that the whole team feel part of, and valuable contributors to, something which has gained so much peer recognition is, frankly, priceless.
Bristol-based Clifton Asset Management was honoured at a prestigious industry award ceremony for the hugely-successful launch of the alternativebusinessfunding.co.uk (ABF) portal.
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The finance company was highly commended for Innovation in the SME Finance Sector at the Business Moneyfacts Awards in London on March 19.
The accolade was the latest in a successful month after CAM was named as one of the UK’s top disruptive SMEs in The Everline Future 50 Awards and also reached the finals of the Credit Today Awards – shortlisted for the Best Alternative Funding Provider Award.
CAM chairman Adam Tavener was highly instrumental in the launch of the ABF portal in March 2014.
Customers are signposted to the most appropriate source of non-bank funding by an interactive, user-friendly traffic light system.
With over 14,000 visits so far and 8,000 clicks through to a funder, an estimated 2,500 SMEs have successfully found funding through the portal since launch.
Chancellor George Osborne has announced that legislation is set to be introduced later this year to force banks to refer SMEs turned down for funding to alternative funding providers following lobbying by ABF.
ABF is widely recognised as a front runner to receive Treasury recognition.
[blockquote]“Although Clifton drove the development of the ABF portal, this accolade also recognises the other six founding funders, without whom this would not have been possible.
The portal has really gathered momentum since launch – finding funding solutions for around 2,500 businesses in just twelve months. This is testament to the speed and simplicity with which business owners can get an indication of the funding options open to them.”[/blockquote]