Client profile: Careers in Fitness Global


Charlotte Dean worked as a personal trainer and Pilates instructor for 19 years and clients included members of the Royal Family. She realised the need for good quality courses and standards in the health, fitness and active leisure industry and in 2002 set up Careers in Fitness, which provides training and qualifications within the sector.

Funding needs

Charlotte wanted to grow her business but needed an influx of cash. Money was needed for development of a Careers in Fitness Global App with the capability to offer online learning. Content writers were also needed if the business was to keep developing.


After approaching, an independent assessment was made of the intellectual property inherent in the business.A loanback from Charlotte’s pension was then arranged, using the company’s intellectual property as security.

Going Forward

Careers in Fitness has grown into one of the leading training providers of fitness and health qualifications in the UK and overseas. Alongside work in the UK, the company is launching globally, with its new app enabling a smooth efficient process. Charlotte is currently in discussions with the government on ways to lower the global epidemic in obesity and diabetes and to that end is keen to place a personal trainer in every doctors’ surgery and hospital clinic.

  • The Pavilions
  • Eden Park
  • Ham Green
  • Bristol, UK
  • BS20 0DD
  • T +44 (0) 0800 014 7099
  • E
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