• "I didn’t realise that pensionledfunding.com existed but I wish I had found out about it earlier. It’s a very important alternative source of funding for companies on the cusp of realising the potential of their business."

  • "Without Clifton we would not be where we are now. When you invent a product you hit some real lows. Everyone thinks it is glamorous when it is working but in between it is really hard times."

  • "The process for Pension-led funding made us nervous at the outset. However, the advice and support through the process has been second to none and has been one of the soundest investments we have ever made. "

Curious about Pension-led funding?

Call an expert on
0800 0147 099
or let us contact you

Justin Urquhart Stewart

Co-founder and Head of Corporate Development
Seven Investment Management LLP

Justin launched 7IM with a group of like-minded people to bring a dose of 'radical, common sense' to the investment management world

Widely respected in the investment world Justin comments on alternative funding options including Pension-led funding

pdf brochure

In the dark about alternative finance options?

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Investors in poeple
Business Moneyfacts Award
Helping Fund UK Business
Future 50 Winner
Alternative Business Funding

What is Pension-led funding?

We work closely with UK business owners providing specialist advice around our Pension-led Funding product


How does it work?

Pension-led funding offers business owners true flexibility and the option to invest a portion of their pension in their own business


Funds available

Our quick calculator can act as a guide to the amount of funds available using pension-led funding. The calculator also indicates how much might be repaid...

Calculate Now!

Pension-led funding is a dynamic source of business finance.
See how it has worked for some exciting UK companies.

Pension-led funding from Clifton Asset Management PLC

"by the numbers"

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amount funded

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amount funded
Number of

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amount raised

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funds provided

Viewpoint-portfolio logo

All of your finances in one place


our new Viewpoint
showcase video

Pension-led funding customers have access to Viewpoint

Viewpoint gives you a complete picture of your entire financial life

Viewpoint lets you view all of your financial information, in one place, with a single login and password

Convenient and simple

Viewpoint makes understanding and keeping track of your money easy, safe and fun!



How long does it take?

We won't cut corners, but we will work with you to get your funding in place as quickly as possible


How are we regulated?

We are regulated by several official bodies



44 facts about Alternative Funding

NESTA logo

Nesta / Cambridge University
Alternative Business Funding Report

The information below contains highlights from the 2014 UK Alternative Finance Industry report produced by Nesta and the University of Cambridge.

The results are based on analysis of transaction data from alternative finance platforms,
surveys of their users and commissioned national surveys of consumers and SMEs in the UK.

Find out how Pension-led funding can work for you and your business

Talk to one of our advisers


After a brief telephone conversation on whether pension-led funding is suitable for you, we will arrange a visit from one of our advisers. This can be at a time and location convenient for you. As a result of this conversation we may produce a detailed plan on whether this is the right funding solution for your business.

There is no cost to you or obligation involved for this visit.

Our advisers are FCA authorised and PLF is implemented in accordance with HMRC guidelines.